I've just put up another Facebook ad. This time I've tried the following criteria:
who live in the United Kingdom
age 18 and older
who are at University of Leicester
who are connected to University of Leicester Students' Union
who are not already connected to Student Development, University of Leicester
The difference being the addition of the 'who are at University of Leicester' bit. I shyed away from this the first time in case people hadn't updated their profiles - but I'll give it a go and see what happens, especially as we're now in freshers' week more people should have updated their profiles by now. I really should put up another add with different criteria (as per Brendan's helpful comments to a previous post) but I want to see how this one goes. I'm only spending a poultry £5 per day but I still need to be careful what we spend on it whilst it's still very much experimental. I also asked David if he'd mention us on the Students' Union pages - which may well be more effective. And now I understand the 'Action' column in the stats summary table (thanks Alun) I should be able to differentiate between those who 'Like' us as a result of the ad and those who find us via other means (like a post David might put up). But the important thing in all of this is not the numbers but getting beyond likes. So more work to do...