Tuesday, 26 October 2010

MailChimp report

It's been just over a week since I sent my first MailChimp email to our distribution list of nearly 3,500. I blogged about it briefly but now that a week past since I sent it the report looks a bit more interesting.

Of the 3,456 messages sent 858 were opened, 136 bounced and 2,462 were unopened. To be honest I'm a bit disappointed about these figures - but they're pretty close to the industry average (apparently) and previously we didn't have any data on who had opened what so I'm going to use this as a base line.

What I'm more pleased about is the click rate.; 473 of the 848 who opened it clicked on a link - which suggest there was something of interest in it.

MailChimp even gives me a 'Click map' so I can see which links recipients clicked on. Very useful.

I also know from the report that the 848 people opened it a total of 1,285 times. 1,202 of the opens were from the UK, 47 from China, 4 from India and various single opens from other places.

Also, only 2 people unsubscribed. Which is good.

Now I need to decide what to do with all this lovely data. I've also figured out how to create subgroups within the list so we can differentiate on the basis of year of study (assuming people are happy to tell us this information). More on this later...

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